LaunchBench “how to” steps for value propositions

30 days of viewing access One time download of associated tools Videos approximately 15-minutes Optional testing and certification View Pricing Details

Write a Value Proposition that makes customers say YES! –
The do’s and don’ts of crafting a statement buyers can’t ignore.

What does the customer value? It’s the eternal question. You have a product loaded with great features that confer real benefits to the customer. But which feature, or combination of features, is the most important to him? Why? And how do you translate your performance features into something he values? Understanding the customer’s true need is the key to developing powerful value propositions that get customers to say “yes.”

For many marketers this is the most challenging task of product launch. In this tutorial you will learn:

What a customer value proposition (CVP) is
Why it is such an important part of the
product launch
Various approaches for defining “customer value”
How and where to deploy CVPs
Word-equations as a method for developing CVPs
Mistakes to avoid when writing CVPs

This course gives you a structured approach you can use to simplify the value proposition process and focus your resources on the critical questions that need to be addressed.

Associated Tools:
With your purchase of the “Write a Value Proposition” course you will receive the following tools:

Writing a customer value proposition (1)—three sample value propositions for an industrial filtration product explaining why one is more effective than the others

Writing a customer value proposition (2)—three sample value propositions for electrical connector products, explaining why one is more effective than the others

How to use word equations for customer value propositions—a step-by-step method for helping engineers and scientists to write a value proposition

Course Overviews:
Marketing Mindset • Launch a Product, Build a Brand • Positioning for Market Success
Write an Effective Positioning Statement • Write a Value Proposition that makes customers say YES!

Notices Privacy Policy Technical Support Contact Us