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  • 30 days of viewing access
  • One time download of associated tools
  • Videos approximately
    15-minutes
  • Optional testing and certification
View Pricing Details
whitepaper
   
downloadable positioning tools
Positioning for
Market Success –
When, where and why to deploy your most valuable marketing tool.

Good positioning lies at the very heart of successful product launch programs. Customers need to understand quickly and clearly how your product will make them more successful in achieving their business or design goals. A thoroughly researched, clearly articulated positioning statement provides the memorable “hook” that will compel the customer to seek out additional information.

This course segment, Part 1 on Positioning, addresses the challenges of positioning products for launch.  You will learn:
  • What a product position is and why it is important
  • How Business-to-Business companies use positioning in their marketing programs
  • How and where positioning fits into the product launch process
  • Key concepts and information you need to begin the positioning process
Many people think that positioning is important only for advertising. This could not be further from the truth. Good positioning is a critical component of all communications, from sales materials, to customer presentations, from website content, to PR to, yes, advertising.

Associated Tools:
With your purchase of the “Positioning for Market Success” course you will receive the following tools to help you formulate high impact positions for your products that will drive customer consideration.

Understanding a positioning strategy—this tool illustrates the structure of effective positioning programs; provides the rationale for and elements of a successful positioning strategy; and provides a company example.

Positioning readiness checklist—11 valuable steps to take before you attempt to write a positioning statement.

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