Creators of LaunchBench
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The LaunchBench™
program was founded by Mike Stringer and is based on the work he has done for clients Analog Devices, Fairchild Semiconductor, EETimes Group and more than 200 other technology focused firms. Mike has trained engineers and technology marketers in North America, Europe and Asia and has incorporated their feedback to enhance the individual learning experience in LaunchBench IP.

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With a combined 50+ years of experience in developing and implementing successful product launch and marketing programs for engineering audiences, the team at Stringer is unique in its ability to help technology companies of any size create meaningful product and brand messages and craft communications programs that help them get to revenue sooner.

Our diverse backgrounds in strategic and product marketing, creative, media, and consulting give us the ideal mix of skills and experience to help companies translate technology and business goals into high-impact marketing and promotional programs that deliver measurable business results, regardless of the resources or budgets you have.


LaunchBench contributors

The content and outlook of LaunchBench has been enriched by the contributions of practitioners in fields such as media planning, marketing research and corporate marketing. Each brings unique skills and experience to bear on the product launch challenge and are valuable resources for getting your product to market.



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