Launch a Product, Build a Brand page

30 days of viewing access One time download of associated tools Videos approximately 15-minutes Optional testing and certification View Pricing Details

Downloadable technology branding tools image

Launch a Product,
Build a Brand –
Techniques for managing customer perception and getting closer to a sale.

It’s a simple fact: brand matters. Even in highly technical markets, where performance and features are central to a customer’s product choice, a company’s brand image plays a significant role in the final vendor selection decision. Yet the power of branding is often discounted or overlooked.

This course is an introduction to the types of branding strategies technology companies can pursue. It sets the stage for future courses that examine the critical concepts of product positioning and customer value propositions—the building blocks of a successful brand.

Associated Tools:
With your purchase of the “Launch a Product, Build a Brand” course you will receive the following tools to use in developing your company’s brand strategy:

How to frame your company’s brand foundation— a guided worksheet you can use to facilitate internal discussions with key stakeholders to derive your brand strategic concept.

Building brand loyal customers—explains what brand loyalty means, the different reasons for customer loyalty, what to do to measure and improve brand loyalty, and where to seek help.

Product naming—product names are an important component of brand building. This tool provides a step-by-step process for developing product names internally, including a checklist of questions to consider before you start.

Course Overviews:
Marketing Mindset • Launch a Product, Build a Brand • Positioning for Market Success
Write an Effective Positioning Statement • Write a Value Proposition that makes customers say YES!

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