Marketing Mindset –
Time to Convert R&D into ROI

You’re nearing product launch. Months, or perhaps years, of R&D is winding down, manufacturing is revving up – and you need to make the transition from engineering to marketing. Its time to tell the world what you’ve got and why they need it!

This tutorial, ideally suited for those involved with launch planning, helps engineers to think like business managers and develop marketing planning processes that result in better marketing strategies. Key topics include:

• Marketing planning vs. a marketing plan
  
• Business models and technology models
  
• Whole product thinking
  
• How sales plans shape launch plans
  
• Marketing investments that drive revenue
  
• How marketing research can help

General Dwight Eisenhower said, “In preparing for battle I have always found that plans are useless, but planning is indispensable”. The same can be said for technology marketing. The process – and the models and thinking employed – are critically important. “Marketing Mindset” shows you how to develop processes that make sense for your organization.

Associated Tools:

With your purchase of the “Marketing Mindset” course you will receive the following tools to use in developing your launch plan:

Business models and technology models—
you’ll see how to leverage visual diagrams to focus your entire launch team.

Converting brand awareness to brand loyalty—
six proven steps to turn customers that know you into customers that love you.

Fundamentals of marketing research—
learn when and where to use research, the strengths of different research methods, and how to evaluate research proposals.