LaunchBench is no Marketing 101 course.

The LaunchBench online training program captures and distills over 50 years of hands-on experience in helping engineers launch products, technologies, and marketing programs into 5 basic courses.

Taken individually, each video tutorial and accompanying set of downloadable tools give you insight into key aspects of marketing fundamentals that you can apply immediately.

By taking the overall LaunchBench program you will have the practical tools as well as the conceptual framework for developing successful product launch strategies.

The heart of the LaunchBench program is positioning. If you take no other courses, the two sessions on positioning and the session on value propositions are musts for any marketer interested in improving their launch process.

But to get the full benefit, we highly recommend you take
the entire series.

Course Testing

To reinforce each video tutorial and accompanying set of tools, individuals have the option of verifying their subject comprehension with an online test. Correct answers to 8 of 10 multiple choice or T/F questions are required. Upon successful test completion, verification is mailed to the subscriber for their records and for potential reimbursement by their company. There is no additional charge for this service.

Corporate Users

LaunchBench tutorials can be made available to your worldwide product teams on a 24/7/365 basis. In addition, content can be custom tailored to your specific requirements. For further information, click here.