“...very valuable…good suggestions…very enlightening.”
“Most helpful to me were the sections on Value Proposition and the Launch Process.”
“My biggest takeaway? Whole product marketing—without it all you have is a device.”
“Excellent! My biggest takeaway was understanding the value of our company brand.”
“The ideas brought out of each section were fantastic. I particularly like the section on Product Positioning. It is very transferable.”
“…definitely allows us to put what we learned to use.”“…we need to do more of this. These topics are lost skills.”
“Most helpful to me was the positioning statement and remembering to start with the customer benefits rather than the features and specs we live with all the time.”
“Excellent tools that allow for a more standardized process throughout the company. Please adopt these tools as standard.”
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Is your team ready to go to market?
In today’s crowded, hyper-competitive marketplace how will you ensure that your new product stands out…or that your new program meets with success?
Specs and features, no matter how great, are just the beginning.
The marketing challenge is to put those specs into a context that immediately communicates the value of your product to the customer. Value takes many forms and developing a clear statement of tangible benefits that gets a customer to say “yes” is not a trivial task.
LaunchBench workshops provide a structured forum where product engineers, technology marketers, and other stakeholders can come together to learn and apply marketing concepts to the practical problem of new product launch. Using your company's products as the subject, teams will contend to develop effective positioning statements and value propositions and work together to reconcile their ideas into a compelling Go-To-Market platform.
Half-day, full-day, two-day sessions
LaunchBench Onsite training sessions can be delivered in tailored time increments, from a half day to two days. The fundamental content remains the same. The amount of detail, the number of “live ammo” workshops or breakout sessions and the degree of including company-specific content varies according to length and budget. Group size is recommended to be no fewer than 10 and no more than 24 to ensure critical mass for discussions. The half-day session is recommended for organizations that want an introduction to a structured product launch process or have an immediate need but not a lot of budget to devote to training.
Online videos leverage the onsite training experience
LaunchBench video tutorials and tools allow your team to extend and sustain the value of onsite training sessions. Workshop attendees can use the videos to refresh their skills at the right time for their next product launch. And those who could not attend the live training need not miss out on the sales and marketing training fundamentals taught to their peers.
Workshop syllabus
Download here
Workshop outcome
Read about some surprising and added value results
Learn More
Ask about our on-site workshops and training options at support@launchbench.com |
