Real-time, real value deliverables
All sessions use a soon-to-be-released product – we call it “live ammo”– as the basis of discussion. The fundamental benefits here go beyond organizational learning. You also can get new products off to a faster start by producing positioning statements and value propositions that can be used immediately. Further, other noteworthy workshop outcomes have included: |
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Before: A specialty product line focusing on wireless handset manufacturers needed help to position their second generation product.
After the workshop: The workshop discussion migrated to a review of business models. As a result the company realized they did not have the engineering resources to serve customers beyond Tier 1 accounts. The outbound sales and marketing programs were cancelled, avoiding unnecessary expense and frustrated customers. And the product line went on to enjoy even greater sales from 9 of the top 10 handset manufacturers.
Before: A product group was preparing to launch new components targeted at digital cameras with a common set of messages.
After the workshop: By examining customer value propositions closely, the vertical team realized that Tier 1 (Japan) and Tier 2 (Taiwan) OEMs had different concerns and therefore needed their own messages, sales and promotional attention. With the new products and a segmented marketing approach, the company increased their market-leading share.
Before: Despite a big promotional push, Company A realized an underperforming product needed development tools to encourage prospects to change engineering habits.
After the workshop: A “whole product” approach was adopted, with appropriate tools, which triggered new sales without the product line needing to be at the customer.
Workshop syllabus
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Learn More
Ask about our on-site workshops and training options at support@launchbench.com |
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